Color	Positive Color Associations
Gray	Elegance, humility, respect, reverence, stability, subtlety, wisdom,  balance, and neutrality,
White	Light, purity, peace, innocence, cleanliness, simplicity, security, and hope.
Black	Power, sophistication, formality, elegance, wealth, style, seriousness, conventionality, rebellion, and unity.
Red	Passion, strength, energy, love, speed, heat, ambition, leadership, power, summer, and respect.
Blue	Unity, harmony, tranquility, calmness, coolness, confidence, loyalty, dependability, winter, idealism, wisdom, royalty, nobility, strength, friendliness, and truthfulness.
Green	Nature,  spring, fertility, youth, wealth, generosity, sincerity, hope, renewal, natural abundance, growth, health,  balance, harmony, stability, calming, and creative intelligence.
Yellow	Sunlight, joy, happiness, optimism, idealism, wealth (gold), summer, hope, friendship, and courage.
Purple	Spirituality, creativity, wealth, royalty, nobility, ceremony, wisdom, enlightenment, pride, and romanticism.
Orange	Happiness, energy, heat, enthusiasm, Playfulness,  and desire.
Brown	Calm, depth, nature, wholesomeness, simplicity, and dependability.
Pink	Spring, gratitude, appreciation, admiration, health, and love.

 

 

   

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